1804 Bureau
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© 1804 Bureau

© 1804 Bureau

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1804 Bureau
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Brand Identity

Genuine insights and original ideas form the foundation of an identity designed exclusively for your brand. We avoid clichéd mechanics, seeking originality that aligns with your business and sets it apart from the crowd.

Talli Beauty — skin close-up behind white vertical stripes
TALLI BEAUTY
EYES PLATFORM — illuminated wordmark sign
EYES PLATFORM
Darlen Studio — tote bag reading Style is our love language
DARLEN
SATO — business card with opening hours and contacts
SATO
RUANI — woman in a wooden chair behind a white script mark
RUANI

Our Approach

We merge cultural context, market research, and creative intuition to shape an identity that feels both inevitable and unexpected. Every element—color, form, typography, symbol—is rooted in strategy and expressed with clarity.

For new and early-stage brands.
The essentials to start strong.

Foundation services

Identity built with clarity, pace, and precision. Foundations defines what matters and sets a deliberate path forward — so your brand grows on solid ground.

Teal tape label reading For small businesses
Woman in a yellow sweater filming with a vintage camera on a street
WHAT WE DO
  1. We translate strategy into visual form — style serves a purpose, making meaning visible.
  2. We build systems that go beyond just looks: every detail serves your brand’s logic, emotion, and growth.
  3. We explore visual territories to find the one that’s not just beautiful — but unmistakably yours.
  4. We design flexible assets — from social media and decks to packaging and offline campaigns.
  5. We collaborate closely — testing, iterating, and aligning until it feels right and works hard.

timeline

LAVARICE — overview of numbered identity layouts
lavarice
Step 1 of the identity process
Briefing & Concept Ideas
  1. We'll put together the project brief.
  2. We'll brainstorm the main ideas for the brand's visual identity.
  3. We'll define the key values and emotional concept.
  4. We'll deliver you a PDF document with the briefing and concept ideas summary.
Glam Monte Carlo — row of round seal emblems with G monogram
glam
Step 2 of the identity process
Identity Concept
  1. We'll create a unique brand style.
  2. We'll design the logo, color palette, and typography.
  3. We'll chat with you about it in a Zoom meeting.
  4. We'll deliver you a PDF document with the initial brand identity concept (logo, colors, typography)
RUANI — concept moodboard with handwritten notes
ruani
Step 3 of the identity process
Incorporating Feedback
  1. We'll refine the brand identity.
  2. We'll incorporate your feedback.
  3. We'll discuss it with you in a Zoom meeting.
  4. We'll deliver you a PDF document with the refined and finalized brand identity.
Talli Beauty brand book cover
Talli beauty
Step 4 of the identity process
Brand Book
  1. We'll create a guide for using all brand elements.
  2. We'll outline the rules for using the logo, color codes, and fonts.
  3. We'll deliver you a PDF document of the complete Brand Book.
POSE — matches and a printed matchbox on white
1.
POSE — wordmark over a blurred figure with construction lines
2.
POSE — gift certificate for one photo session
3.
POSE — wordmark on layered black-and-white cards
4.
POSE — grey card reading One, two, three — POSE!
5.
POSE — blurred black-and-white silhouette in motion
6.
POSE — two framed portrait posters on a concrete wall
7.
WHAT YOU’LL GET
  1. One distinct creative direction, rooted in strategy and brand character.
  2. A custom logo and flexible brand marks.
  3. A complete font system with usage guidance.
  4. A detailed brand book (60+ pages) in PDF covering visual rules and principles.
  5. Clear application instructions for consistent use across all touchpoints.
  6. A defined photo style guideline (mood, composition, editing).
  7. 5 deliverables — packaging, print, social, decks, etc.

Before

→

After

Before: cluttered desk with brushes against a peeling wall
  1. Inconsistent visuals across channels and materials.
  2. No clear direction for designers, photographers, or content creators.
  3. Logo feels dated or generic.
  4. You constantly tweak assets instead of focusing on growth.
  5. Visuals don’t reflect your strategy or brand character.
  6. Hard to make fast, confident design decisions.
After: hands on a brown knit with a RUANI label
  1. A cohesive, strategic identity that reflects your brand’s core.
  2. Clear brand guidelines to align your entire team.
  3. A timeless logo, color system, and typography — built to last.
  4. Confidence in how your brand looks, moves, and communicates.
  5. A toolkit for fast, aligned creative decisions.
  6. Visual clarity that boosts brand recognition and trust.

Before

After

Selected Works

A glimpse into projects where identity became a turning point.
212
212 is a members-only house — built for those seeking clarity in a world of excess. A space to align, reset and move forward. Together.
212 — brand philosophy statement shown in each palette colour212 — stationery with a tree photo and a key212 — patchouli hand soap bottle212 — red card over a black-and-white portrait212 — website on a laptop screen
212 — Personal Trainer coaching jacket212 — business cards under a green plant photo212 — brand book pages with the philosophy and founding story212 — serum oil bottles on a stone block
LAVARICE
An international lingerie and swimwear brand defined by elegance, lightness, and uncompromising comfort.
LAVARICE — model in a red crest sweatshirtLAVARICE — envelopes with campaign photo inserts
LAVARICE — business cards over swimwear campaign photosLAVARICE — Sun Kissed & Sea-Lucious summer campaign photos
LAVARICE — brand manifesto card with the crestLAVARICE — white card with the logo on cream paperLAVARICE — grey shopping bag with black ribbon handlesLAVARICE — stationery over clear sea water
SATO
Blending the Japanese word for sugar with the Sanskrit word for truth, we named and shaped the identity for Sato — a Dubai-based cake brand where health meets hedonism.
SATO — wordmark over close-ups of pastry and cream
SATO — poster with a white cherry-topped dessert silhouetteSATO — wordmark on a grey apron
SATO — Mindful sweetness box of tarts
SATO — taglines and wordmark on soft cloud and flower shapesSATO — wordmark on a café shopfront
SATO — dog sniffing a SATO paper bagSATO — desserts wrapped in white and green cloth
full portfolio ↗
our Behance ↗
10х Awards
Instagram ↗
1804 Bureau portfolio page with LAVARICE campaign images1804 Bureau on Behance: POSE, Glam Monte Carlo, TON, Talli Beauty, Saint Pierre1804 Bureau Instagram post over a cloudy sky
pricing

Brand Identity

€5,400

all inclusive, excl. fonts license
EYES PLATFORM logo on a black corduroy tote bag
Logo Design
(Primary, Secondary, Icon)
LAVARICE campaign typography: Sun Kissed & Sea-Lucious
Typography System
(Primary & Secondary Fonts)
Colour palette: black, white, eggshell beige, coyote, faux red
Color Palette
(Core & Extended)
RUANI — hang tags on soft wool
Basic Visual Elements
(Patterns, Icons, Graphics)
Talli Beauty — brand guideline pages spread out
Brand Guidelines (60+ pages, PDF)
Instagram post templates with fashion model photos
Instagram Templates
PROJECT 1804 envelopes with website and email address
(FOR NOW)
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