/TON,
Media platform on modern architecture,
Saint Petersburg, 2024

(strategy +
identity)

TON is a cutting-edge media platform in Saint Petersburg, dedicated to modern architecture, interiors, construction, and real estate.

Our mission is to showcase the latest trends and innovations in the architectural world, providing insightful perspectives and expert commentary.

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The identity of TON is rooted in its name, emphasizing tone, voice, and emphasis in architectural discourse. Our branding strategy integrates classic design principles with contemporary aesthetics. The logo features a bespoke typeface with a distinctive emphasis on the letter “O” to symbolize tonality and expression.

A refined color palette of classic and warm tones complements our editorial style, enhancing readability and visual impact. TON strives to be a beacon of inspiration and information, guiding professionals and enthusiasts through the dynamic landscape of modern architecture.

See the case on Behance

See the case on DesignRush

TON black-and-white photo of a concrete stairwell

TON grey card with Russian text on modern architecture

TON black poster with bold shapes beside the website on a phone

TON black-and-white photo of a classical courtyard facade

TON grey envelope and brown card with an architecture photo

TON poster with a large accented O letterform

TON grey card with a crumpled paper cut-out

TON social media posts with interiors and letterforms

TON black-and-white view over city rooftops

TON Instagram stories about architecture and interiors

TON website on a laptop in ochre, blue and grey blocks

Creative Director: Vladimir Nikandrov
Project Lead: Vasilisa Kuznetsova
Designer: Gavriil Kon

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