/SAINT PIERRE,
Beauty salon,
Saint Petersburg, 2022
(strategy + naming + identity + website + production)

Saint Pierre is a place where there's no room for haste. Here, you can exhale and be yourself.

Lightness and tranquility — these are the feelings we embedded into every stage of the project's realization.

Ready to start a project?

Drawing inspiration from the personalities of the founders, who pour their heart 
and soul into their project, we've shown that an expert approach and unobtrusive service, coupled with a sense of beauty in the gentle rhythm of life, can harmoniously blend together.

Strength, naturalness, care, and a gentle touch towards what we call natural beauty—this aesthetic, influenced by French standards, ran like a common thread through all tasks: from naming to production. We knew what music should resonate in this space and how light should play in the glass of champagne. The salon's space itself, abundant light, and its proximity to water—skillfully combined, we see harmony in the fusion of old and new.

Saint Pierre window posters on a classical stone facade
Saint Pierre letterhead and business cards
Saint Pierre salon interior with a black staircase and café tables
Saint Pierre wordmark on a white card over navy
Saint Pierre salon interior with black chairs and white hydrangeas
Saint Pierre price brochure with a black-and-white portrait
Saint Pierre postcard and navy card
Saint Pierre website layout with a salon interior photo
Saint Pierre banners with salon photos on a city facade
Saint Pierre marble table with teacups and white flowers
Saint Pierre embossed card on dark green
Saint Pierre website on a smartphone
Saint Pierre wordmark on black packaging in raking light
Saint Pierre mobile website pages
Saint Pierre framed portrait and calla lilies in the salon
Saint Pierre social media posts with black-and-white portraits
Saint Pierre letterhead and business card on green
Saint Pierre shopping bags in navy, green and grey
Saint Pierre salon interior with lilies and black chairs
Saint Pierre salon photo beside green and white cards
Saint Pierre salon interior under the black staircase
Saint Pierre branded water bottle on black
Saint Pierre card reading Love, love, love in the salon

Art Directors: Valeria Grigorieva, Vladimir Nikandrov
Identity and Motion: Maria Kirillova
Web Design: Arthur Migdalskiy
Production: Polina Aksyonova, Lilia Shapran
Naming: Maria Chekanova

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