/MOYEN,
Women’s sportswear brand,
Saint Petersburg, 2023
(identity)
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"We know how important it is to feel comfortable in your body, to feel the support in exploring yourself. Our main mission is to be a support in everyday life: like a friendly reminder of the value of being yourself. With mindfulness and kindness, we create a conscious women's community, where we invite you to be open to new things. Together." — says the Moyen team.

As part of our collaboration, we created an identity that envelops the natural mobility of a person with its forms - the font, design elements, and natural colors capture the attention to movement.

Moyen is a sportswear brand for women, created by women.

Moyen wordmark and Form for your movement tagline over a field photo
Moyen printed campaign photo on a metal grate
Moyen black-and-white poster of a stretching model
Moyen blush pink card on black
Moyen white T-shirt with the wordmark on a hanger
Moyen campaign: two people in white outerwear with quilted bags
Moyen canvas tote bag reading Form for your movement
Moyen campaign poster in an outdoor display case
Moyen hanging white clothing tag
Moyen wordmark on a brown fabric label
Moyen poster behind metal bike racks
Moyen wordmark on a white card
Moyen wordmark on a black towel over a fence
Moyen social media posts with fabric and laundry photos
Moyen black-and-white poster of crossed arms
Moyen stories with campaign photos and a delivery notice

Creative Directors: Vladimir Nikandrov, Lerie Grigorieva
Main Designer: Irina Shagaeva
Case Design and Motion: Marie Kirillova

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