Designing the identity for EYES PLATFORM was a meticulous and heartfelt endeavor. With the courses crafted by its visionary founder,

Vladimir Nikandrov, the platform embodies a distinct perspective on learning and growth.

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This personal connection drove us to create a design system that reflects the sophistication, clarity, and inspiration at the heart of EYES PLATFORM.

The identity is built on contrast and balance — bold typography paired with restrained color palettes, modular layouts that evoke both structure and fluidity. Every element of the design was conceived to mirror the platform’s philosophy: education as a form of art.

On EYES PLATFORM, people don’t just learn — they find inspiration. Our visual approach amplifies this narrative, that invites brands to dream bigger and create deeper connections with their audiences.

EYES PLATFORM brochure with the circle mark and a blue fabric photo

EYES PLATFORM black card with the circle symbol on concrete

EYES PLATFORM cream postcard on a wooden floor

EYES PLATFORM course covers with flower and figure photos

EYES PLATFORM poster with the circle symbol among ivy

EYES PLATFORM blue business card on a concrete ledge

EYES PLATFORM black hang tag and label on a camel coat

EYES PLATFORM orange tent card on silk fabric

EYES PLATFORM kraft envelope with a lilac circle insert

EYES PLATFORM red towel by the water with rose petals

EYES PLATFORM embossed business cards in cream and blue

EYES PLATFORM wall signage with an arrow and the circle symbol

EYES PLATFORM card on a stand draped in blue velvet

EYES PLATFORM black hoodies, front and back

Creative Director: Vladimir Nikandrov 
Project Lead: Vasilisa Kuznetsova 
Designer: Gavriil Kon

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EYES PLATFORM inspiration poster on sculptor Frode Bolhuis